Our Executive Team

Peggy Sullivan SheCAN.jpg

Peggy Sullivan
president & Founder

Peggy Sullivan, our president and founder, a high energy results driven individual. She is passionate about raising the bar personally and professionally for herself and others. She loves a challenge and believes the pride that comes from achieving a stretch goal is  intoxicating, like running her first marathon at 50 years. Peggy has enjoyed executive positions in marketing communications, operations and customer experience at national/international companies like BlueCross BlueShield, United Healthcare, Materion and Benderson Development.  Peggy’s blueprint for success is to work hard, be humble and give back.  When not at work Peggy loves anything active , spending time with friends and helping others. She is also on the board of Directors for Jewish Center of Buffalo.

Email | Linkedin

SheCAN! MaryAnne.jpg

MaryAnne cappon
Vice president & COO

MaryAnne Cappon was born and raised in Syracuse, New York. She then located to Buffalo, New York in 1978. She has always had the desire to help others improve. Whether it was working in inner city, the school system, or advertising, it was always her goal to make a difference in the lives of others. Wanting to pursue her love of traveling, she decided to retire and went anywhere from New Zealand to Paris, Florida to Texas and beyond. Over the summer of 2018, she was recruited to help with a brand new non-profit. She couldn’t say no! The SheKahn, Inc. company, doing business as SheCAN!, is a women’s organization focused on personal and professional development. Acting as Vice President and COO, MaryAnne is, once again, helping others become the best version of themselves. She is very excited to be a part of this new venture!

Email | Linkedin


JoAnne Alaimo
Vice President

JoAnne Alaimo was born in Lyon, France and relocated to Buffalo, NY in 1973. She began her career with Merrill Lynch in 1981, now serving as a Senior Consultant, alongside her role as Vice President of SheCAN!. Over the years, she has made a difference in the lives of her clients by working with them to develop and implement customized wealth management strategies. JoAnne is at a place in her life where she wants to pay her blessings forward by mentoring others. She has reached a point in her career where she has experience and knowledge, and it’s her turn to pass it on.

Email | Linkedin


Ashley Kay Falletta
director of marketing & Content

Ashley Kay is a PR & marketing consultant, online educator and business owner for AK Creative Marketing. She received her Bachelor’s degree in performance from Buffalo State College and a Master’s degree in Early Childhood Education from Medaille College. From there, she attended the World Coach Institute, finding fulfillment coaching female entrepreneurs, as well as providing creative marketing services to business owners and becoming a published writer. Ashley Kay is honored to be a part of the SheCAN! movement, spreading the word of the organization’s passion helping women become the best version of themselves.

Email | Linkedin